PONDER

Big questions. Real answers.

The daily read for curious minds.

One fascinating idea about people, the real research behind it, and a line worth keeping. Four minutes, every morning.

Download on the App Store

Why does every year feel shorter than the last? It isn’t the reason you’ve heard. Understand people. And yourself. Six editions, each with its question. Make your guess: who felt the past week fly by fastest? Answers you can trust: every age said the same. A line worth keeping: Life is long if you know how to use it. Seneca. Every edition, kept, on your shelf. Send one to a friend. Today’s line, on your Lock Screen.

Swipe to look inside →

The question

Learn something real, every day.

Each edition opens with a question about how people think, feel and act, the kind you turn over all day.

The answer

Told as a story, not a lecture.

Make your guess, then follow one true story through the research to the surprise, with every figure traced to its source.

The line

A line worth keeping.

Words from a great writer, from Seneca and Lao Tzu to Oscar Wilde, explained so they stay with you. Save the ones you love.

From the first editions

  1. No. 001Why does every year feel shorter than the last?
  2. No. 002Why are you wise about everyone’s problems except your own?
  3. No. 004How did paying people to kill rats create more rats?
  4. No. 007Would you plug into a machine that gave you a perfect life?

Free on iPhone.

Four minutes, every morning. Your first edition is waiting.

Download on the App Store

On Android? It’s coming soon.